FarmaVita® The first new generation permanent hair coloring cream with INFINITE COLOR+ and KV-TECHNOLOGY, created harmonizing science and nature.
NEW GENERATION FORMULA
LESS SENSITIZING, ADVANCED, AIMED TO THE FUTURE
EVE has a balanced clean and green formula, created harmonizing nature and science, ensuring a perfect color result without compromises, by fully respecting skin and hair. Specially developed FREE FROM PPD and RESORCINOL, and with a MINIMUM QUANTITY OF AMMONIA, EVE delivers a more gentle and safe formula both for hair stylists and customers.
INFINITE COLOR + TECHNOLOGY
INTENSE, DEEP AND LONG-LASTING COLOR
Hair is composed by amino acids that are mostly negatively charged. The oxidation pigment (coloration) is a polar molecule - partially positive and partially negative charged. Here the INFINITE COLOR+ technology comes into action: as this molecule has a highly positive charge - very similar to hair - it acts as a molecular carrier (transporter molecular) binding itself to the negative part of the oxidation pigment and transporting it to the hair, behaving like a bridge between pigment and hair.
As a result the INFINITE COLOR+ technology significantly increases the deposit of color on the keratin fiber, resulting in +75% LONGER LASTING COLOR (after 5 washes)*, +23% DEEPER COLOR INTENSITY* and ensuring the 100% OF WHITE COVERAGE.
BRIGHTER, STRONGER AND SILKIER HAIR, COLOR AFTER COLOR
Color service becomes a pure wellness treatment thanks to the KV TECHNOLOGY. This technology is developed on Vegetal Keratin, a rich complex of amino acids with a great affimity to hair's keratin structures. With a remarkable nourishing and remineralizing action these low molecular weighted amino acids directly penetrate the hair, filling and smoothing damaged surfaces, helping to improve the health and appearance through hydration. The KV TECHNOLOGY action implies a considerable improvement in brightness, softness and silkiness of hair fiber: hair is visibly smoothed and homogeneous giving enhanced manageability with luminous shine and vibrancy.
THE RESULT? Full respect of skin and hair. The risk of hair fiber damages, color after color, is drastically reduced and the hair results more natural and bright, without color deviation after washings. Hair looks healthy, silky and strong.